On the Go, Tere

Tere is a new on-the-go type sports drinks package for 18-25 year olds. Typically, aseptic drinks cartons are rectangular boxes with harsh edges.

Tere uses a number of folds and creases, influenced by a flexed bicep, to improve ergonomics in the users hand.

Tere is available in three size options: 250, 300 and a larger 500 millilitre carton. The smallest of the three includes a biodegradable paper straw and the others include recyclable tethered screw caps.

Area

Packaging

Year

2023

Materials

Paperboard

Aluminium foil

HDPE